Understanding the problem

Web3 marketplaces face two key challenges: lack of trust between clients and talents, and high cognitive load caused by blockchain terminology and token-based systems. Users struggle with verifying credibility, discovering opportunities, and understanding transaction flows.

I mapped both sides of the marketplace, defined core user journeys, and identified friction points across onboarding, discovery, hiring, and platform operations. I also considered admin needs such as user management, moderation, and system monitoring.

Designing seamless experience

I designed a dual-sided marketplace that prioritizes clarity and trust. For clients, I focused on transparent talent discovery and simplified hiring flows. For talents, I designed intuitive job discovery and profile-based visibility to improve engagement.

I also designed the internal admin dashboard to support platform operations, ensuring efficient control over users and activities.

In parallel, I built the entire design system using variables and reusable components, establishing a scalable foundation for product consistency across all surfaces. This included typography, color tokens, spacing rules, and component architecture.